User adaptation to interactive advertising formats: The effect of previous exposure, habit and time urgency on ad skipping behaviors.
Daniel BelancheCarlos FlaviánAlfredo Pérez-RuedaPublished in: Telematics Informatics (2017)
Keyphrases
- targeted advertising
- display advertising
- user interaction
- online advertising
- sponsored search
- user interface
- behavioral targeting
- end users
- human friendly
- virtual reality
- user experience
- contextual advertising
- click through rate
- computer graphics
- user feedback
- user modeling
- user preferences
- user profiles
- website
- user friendly
- recommendation systems
- user centered
- recommender systems