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Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences.
Daniel Belanche
Carlos Flavián
Alfredo Pérez-Rueda
Published in:
Online Inf. Rev. (2020)
Keyphrases
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domain knowledge
databases
end users
information sources
contextual information
spatial information
high precision
decision making
user interface
prior knowledge
web documents
action recognition
structural information
raw data