Adwoa Yeboaa Owusu Yeboah

Publication Activity (10 Years)

Years Active: 2020-2024
Publications (10 Years): 2

Top Topics

Creation Process

Online Consumer

Empirical Studies

Top Venues

Aslib J. Inf. Manag.

Publications

Adwoa Yeboaa Owusu Yeboah, Michael Adu Kwarteng, Petr Novák
Social media marketing, value creation and firm's sustainability performance: a study among young consumers. Aslib J. Inf. Manag. 76 (2) (2024)
Adwoa Yeboaa Owusu Yeboah, Michael Adu Kwarteng, Petr Novák
Value Creation Through Social Media Marketing: A Threat to Sustainability Performance? TDIT (2) (2020)