Value Creation Through Social Media Marketing: A Threat to Sustainability Performance?
Adwoa Yeboaa Owusu YeboahMichael Adu KwartengPetr NovákPublished in: TDIT (2) (2020)
Keyphrases
- social media
- content creation
- long term
- social networking
- decision support system
- user generated content
- social networks
- social media platforms
- creation process
- online marketing
- big data
- online consumer
- social media data
- social media sites
- social networking sites
- online communities
- online social networks
- information diffusion
- public opinion
- countermeasures
- data management
- search engine