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Social media marketing, value creation and firm's sustainability performance: a study among young consumers.

Adwoa Yeboaa Owusu YeboahMichael Adu KwartengPetr Novák
Published in: Aslib J. Inf. Manag. (2024)
Keyphrases
  • social media
  • long term
  • online consumer
  • decision making
  • empirical studies
  • theoretical framework
  • information technology
  • information systems