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Social media marketing, value creation and firm's sustainability performance: a study among young consumers.
Adwoa Yeboaa Owusu Yeboah
Michael Adu Kwarteng
Petr Novák
Published in:
Aslib J. Inf. Manag. (2024)
Keyphrases
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social media
long term
online consumer
decision making
empirical studies
theoretical framework
information technology
information systems