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Ad Th. H. Pruyn
Publication Activity (10 Years)
Years Active: 2006-2010
Publications (10 Years): 0
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Publications
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Marieke L. Fransen
,
Bob M. Fennis
,
Ad Th. H. Pruyn
Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice.
Commun. Res.
37 (4) (2010)
Bob M. Fennis
,
Enny Das
,
Ad Th. H. Pruyn
Interpersonal Communication and Compliance.
Commun. Res.
33 (2) (2006)