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Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice.
Marieke L. Fransen
Bob M. Fennis
Ad Th. H. Pruyn
Published in:
Commun. Res. (2010)
Keyphrases
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data processing
multi modal
matching algorithm
brand image
communication systems
data acquisition
website
information exchange
real time
information processing
pattern matching
database
human computer interaction
evaluation criteria
communication protocol
ontology matching
multiple modalities