Achir Kalra

Publication Activity (10 Years)

Years Active: 2008-2023
Publications (10 Years): 10

Top Topics

Predictive Model

Display Advertising

Prediction Accuracy

Top Venues

IEEE Trans. Knowl. Data Eng.

Publications

Achir Kalra, Chong Wang, Cristian Borcea, Yi Chen
Reserve Price optimization in First-Price Auctions via Multi-Task Learning. ICDM (2023)
Shuai Zhao, Achir Kalra, Cristian Borcea, Yi Chen
To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement. WWW (2020)
Shuai Zhao, Achir Kalra, Cristian Borcea, Yi Chen
To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement. CoRR (2020)
Achir Kalra, Chong Wang, Cristian Borcea, Yi Chen
Reserve Price Failure Rate Prediction with Header Bidding in Display Advertising. KDD (2019)
Shuai Zhao, Achir Kalra, Chong Wang, Cristian Borcea, Yi Chen
Ad Blocking Whitelist Prediction for Online Publishers. IEEE BigData (2019)
Chong Wang, Shuai Zhao, Achir Kalra, Cristian Borcea, Yi Chen
Webpage Depth Viewability Prediction Using Deep Sequential Neural Networks. IEEE Trans. Knowl. Data Eng. 31 (3) (2019)
Chong Wang, Shuai Zhao, Achir Kalra, Cristian Borcea, Yi Chen
Predictive models and analysis for webpage depth-level dwell time. J. Assoc. Inf. Sci. Technol. 69 (8) (2018)
Shuai Zhao, Chong Wang, Achir Kalra, Leon Vaks, Cristian Borcea, Yi Chen
Ad Blocking and Counter-Ad Blocking: Analysis of Online Ad Blocker Usage. AMCIS (2017)
Chong Wang, Achir Kalra, Li Zhou, Cristian Borcea, Yi Chen
Probabilistic Models for Ad Viewability Prediction on the Web. IEEE Trans. Knowl. Data Eng. 29 (9) (2017)
Chong Wang, Achir Kalra, Cristian Borcea, Yi Chen
Webpage Depth-level Dwell Time Prediction. CIKM (2016)
Chong Wang, Achir Kalra, Cristian Borcea, Yi Chen
Revenue-Optimized Webpage Recommendation. ICDM Workshops (2015)
Chong Wang, Achir Kalra, Cristian Borcea, Yi Chen
Viewability Prediction for Online Display Ads. CIKM (2015)
Ankur Gupta, Achir Kalra, Daniel Boston, Cristian Borcea
MobiSoC: a middleware for mobile social computing applications. Mob. Networks Appl. 14 (1) (2009)
Cristian Borcea, Ankur Gupta, Achir Kalra, Quentin Jones, Liviu Iftode
The MobiSoC middleware for mobile social computing: challenges, design, and early experiences. MOBILWARE (2008)