Probabilistic Models for Ad Viewability Prediction on the Web.
Chong WangAchir KalraLi ZhouCristian BorceaYi ChenPublished in: IEEE Trans. Knowl. Data Eng. (2017)
Keyphrases
- probabilistic model
- graphical models
- prediction accuracy
- web pages
- website
- web prefetching
- semantic web
- web documents
- web scale
- information sources
- web applications
- expectation maximization
- bayesian inference
- web data
- information retrieval
- bayesian networks
- web technologies
- web users
- linked data
- conditional random fields
- prediction model
- web mining
- prediction error
- information overload
- end users
- data mining
- information retrieval systems