A.-Reum Jung

Publication Activity (10 Years)

Years Active: 2017-2018
Publications (10 Years): 2

Top Topics

Social Networking

Targeted Advertising

Significant Predictors

Top Venues

Comput. Hum. Behav.

Publications

Kasey Windels, Jun Heo, Yongick Jeong, Lance Porter, A.-Reum Jung, Rui Wang
My friend likes this brand: Do ads with social context attract more attention on social networking sites? Comput. Hum. Behav. 84 (2018)
A.-Reum Jung
The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern. Comput. Hum. Behav. 70 (2017)