The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern.
A.-Reum JungPublished in: Comput. Hum. Behav. (2017)
Keyphrases
- social media
- sponsored search
- information disclosure
- privacy concerns
- contextual advertising
- online search
- online advertising
- behavioral intention
- negative effects
- personal information
- advertising campaigns
- viral marketing
- targeted advertising
- display advertising
- search engine
- information diffusion
- social network sites
- behavioral targeting
- cost benefit
- positive effects
- information retrieval
- significant predictors
- databases
- perceived usefulness
- social influence
- social interaction
- social networks
- social networking
- user experience
- search advertising
- knowledge sharing
- privacy preserving
- factors that influence
- factors affecting
- online communities
- intrusion detection