My friend likes this brand: Do ads with social context attract more attention on social networking sites?
Kasey WindelsJun HeoYongick JeongLance PorterA.-Reum JungRui WangPublished in: Comput. Hum. Behav. (2018)
Keyphrases
- social context
- social networking sites
- online social networks
- social relationships
- social networks
- social networking
- social media
- social relations
- instant messaging
- social interaction
- young adults
- internet users
- social software
- network structure
- social graph
- social activities
- keywords
- social network analysis
- online social
- online communication
- personal information
- online communities
- link prediction
- visual attention
- contextual information
- social network services
- data collection
- social recommendation