ADKDD@KDD

Publications

2017

Yeming Shi, Ori Stitelman, Claudia Perlich
Blacklisting the Blacklist in Online Advertising: Improving Delivery by Bidding for What You Can Win. ADKDD@KDD (2017)
Flavian Vasile, Damien Lefortier, Olivier Chapelle
Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions. ADKDD@KDD (2017)
Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017 ADKDD@KDD (2017)
Eustache Diemert, Julien Meynet, Pierre Galland, Damien Lefortier
Attribution Modeling Increases Efficiency of Bidding in Display Advertising. ADKDD@KDD (2017)
Xiang Chen, Bowei Chen, Mohan S. Kankanhalli
MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding. ADKDD@KDD (2017)
Sougata Chaudhuri, Abraham Bagherjeiran, James Liu
Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising. ADKDD@KDD (2017)
Ruoxi Wang, Bin Fu, Gang Fu, Mingliang Wang
Deep & Cross Network for Ad Click Predictions. ADKDD@KDD (2017)
Kamelia Aryafar, Devin Guillory, Liangjie Hong
An Ensemble-based Approach to Click-Through Rate Prediction for Promoted Listings at Etsy. ADKDD@KDD (2017)
Atanu R. Sinha, Meghanath Macha, Pranav Maneriker, Sopan Khosla, Avani Samdariya, Navjot Singh
Anti-Ad Blocking Strategy: Measuring its True Impact. ADKDD@KDD (2017)
Quan Lu, Shengjun Pan, Liang Wang, Junwei Pan, Fengdan Wan, Hongxia Yang
A Practical Framework of Conversion Rate Prediction for Online Display Advertising. ADKDD@KDD (2017)
Zhihui Xie, Kuang-Chih Lee, Liang Wang
Optimal Reserve Price for Online Ads Trading Based on Inventory Identification. ADKDD@KDD (2017)
Tingting Cui, Lijun Peng, David Pardoe, Kun Liu, Deepak Agarwal, Deepak Kumar
Data-Driven Reserve Prices for Social Advertising Auctions at LinkedIn. ADKDD@KDD (2017)
Paul Grigas, Alfonso Lobos, Zheng Wen, Kuang-chih Lee
Profit Maximization for Online Advertising Demand-Side Platforms. ADKDD@KDD (2017)

2014