Int. J. Online Mark.

Publications

volume 12, number 1, 2022

Nur Özer Canarslan, Gülfidan Baris
Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes. Int. J. Online Mark. 12 (1) (2022)
Raja Ahmed Jamil, Abdul Qayyum, Mohammad Saeed Lodhi
Skepticism Toward Online Advertising: Causes, Consequences, and Remedial Moderators. Int. J. Online Mark. 12 (1) (2022)
Rania B. Mostafa, Hassan Naim Hannouf
Determinants of Online Purchase Intention of Apparel Products in Lebanon. Int. J. Online Mark. 12 (1) (2022)
Abdul Waheed, Nargis Afzal, Muhammad Faisal Shahzad, Farrah Arif, Muhammmad Usman, Yasir Rashid
Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era. Int. J. Online Mark. 12 (1) (2022)
Francis Kofi Sobre Frimpong, Eric M. Hope, Linda Anane-Donkor
Investigating Marketing Communication Mix on Brand Performance Indicators: Evidence From the Financial Services Sector in Ghana. Int. J. Online Mark. 12 (1) (2022)
Radhika Aggarwal, Sanjiv Mittal
Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers: An Empirical Case Study on Smartphone Brands. Int. J. Online Mark. 12 (1) (2022)
Abu H. Ayob, Siti Daleela Mohd Wahid, Nor Asiah Omar
Does Personality Influence the Frequency of Online Purchase Behavior? Int. J. Online Mark. 12 (1) (2022)
Yasmeen Elsantil, Riyad Eid, Khaled Bedair
The Impact of Credibility Attributes on Consumer Intention to Adopt Information on Social Networking Sites: Application to Tourism Services. Int. J. Online Mark. 12 (1) (2022)
Anshu Rani, Arijit Roy, Maria Boaler, Itam Urmila Jagadeeswari
Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers. Int. J. Online Mark. 12 (1) (2022)
Lakshmi Satya Rayasam, Varsha Khattri
Social Media Influencer Endorsement: How Attitude Towards Endorsement Affects Brand Attitude. Int. J. Online Mark. 12 (1) (2022)
Prakrit Saikia, Himadri Barman
A Systematic Analysis of Content Structural Efficiency for Estimating Higher Educational Institution Engagement Over Facebook. Int. J. Online Mark. 12 (1) (2022)
Anoop George, Manu Melwin Joy, Muhammad Sajid, Muhammed Nowfal S.
Understanding the Intention to Use Virtual Currency in a Gamified E-Commerce Context. Int. J. Online Mark. 12 (1) (2022)
Kirti Sharma, Pankaj Madan
Can Perceived Ease of Use Improve M-Commerce Adoption?: Role of Mobile Network Service Quality. Int. J. Online Mark. 12 (1) (2022)
Cara Peters, Charles D. Bodkin
Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews. Int. J. Online Mark. 12 (1) (2022)
Sailaja Bohara, Ashulekha Gupta, Diksha Panwar
Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education: An Analysis Using Structural Modeling Techniques. Int. J. Online Mark. 12 (1) (2022)
Mahima Shukla, Rahul Gupta
Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook. Int. J. Online Mark. 12 (1) (2022)
John Serbe Marfo, Matilda Kokui Owusu-Bio, Pasty Asamoah
The Effect of Self-Service Technologies on Customer Experiences in Banking: The Case of Ghana. Int. J. Online Mark. 12 (1) (2022)

volume 11, number 1, 2021

volume 11, number 2, 2021

volume 11, number 3, 2021

volume 11, number 4, 2021

volume 10, number 2, 2020

volume 10, number 3, 2020

volume 10, number 4, 2020