A 2020 perspective on "Spreading the word: How customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention".
Jose Ribamar Siqueira Jr.Nathalie García PeñaEnrique ter HorstGerman MolinaPublished in: Electron. Commer. Res. Appl. (2020)
Keyphrases
- electronic word of mouth
- marketing strategies
- positive or negative
- sentence level
- online reviews
- attitudes toward
- customer satisfaction
- electronic commerce
- social network sites
- social interaction
- sentiment analysis
- novelty detection
- prior studies
- positive and negative
- quality control
- customer relationship management