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The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour.
Ángel Herrero Crespo
Ignacio A. Rodríguez Del Bosque Rodríguez
Published in:
Comput. Hum. Behav. (2008)
Keyphrases
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technology adoption
innovation diffusion theory
theoretical framework
factors that influence
information technology
theoretical basis
individual level
perceived usefulness
e government
general theory
decision making
data driven
computational model
information and communication technologies
formal theory