How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding.
Maria DSouza DerylSanjeev VermaVartika SrivastavaPublished in: Int. J. Inf. Manag. Data Insights (2023)
Keyphrases
- theoretical framework
- artificial intelligence
- expert systems
- theoretical foundation
- intelligent systems
- conceptual framework
- machine learning
- ai systems
- knowledge representation
- case based reasoning
- decision theory
- collaborative knowledge building
- lecture notes in artificial intelligence
- statistical learning theory
- conceptual change
- fundamental principles