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Maria DSouza Deryl
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Theoretical Framework
Collaborative Knowledge Building
Ai Systems
Decision Theory
Top Venues
Int. J. Inf. Manag. Data Insights
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Publications
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Maria DSouza Deryl
,
Sanjeev Verma
,
Vartika Srivastava
How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding.
Int. J. Inf. Manag. Data Insights
3 (2) (2023)