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Heterophily or Homophily of Social Media Influencers: The Role of Dual Parasocial Relationships in Impulsive Buying.
Qian Hu
Zhao Pan
Yaobin Lu
Bin Wang
Published in:
Int. J. Electron. Commer. (2023)
Keyphrases
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social media
social networks
social influence
social relationships
social interaction
interaction patterns
information diffusion
social networking
cellular neural networks
viral marketing
big data
online social networks
user generated content
online social