Understanding how firm attributes affect voice in brand community.

Yongqiang Sun Cailian Zhao Xiao-Liang Shen

Published in: Ind. Manag. Data Syst. (2021)

Keyphrases

social intelligence design
information technology
attribute values
personal experience
critical mass
neural network
multi attribute
data sets
artificial intelligence
learning community
emotion recognition
subject matter
community members
relevant attributes
high level knowledge