Cailian Zhao

Publication Activity (10 Years)

Years Active: 2020-2021
Publications (10 Years): 2

Top Topics

Social Intelligence Design

College Students

Virtual Communities

High Level Knowledge

Top Venues

Ind. Manag. Data Syst.

Publications

Yongqiang Sun, Cailian Zhao, Xiao-Liang Shen
Understanding how firm attributes affect voice in brand community. Ind. Manag. Data Syst. 121 (5) (2021)
Yongqiang Sun, Cailian Zhao, Xiao-Liang Shen, Nan Wang
Perceived Firm Attributes, Social Identification, and Intrinsic Motivation to Voice in Brand Virtual Communities: Differentiating Brand-General and Innovation-Specific Perceptions. HICSS (2020)