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A New Perspective of E-Trust in the Era of Social Media: Insights From Customer Satisfaction Data.

Usha RamanathanNigel L. WilliamsMichael ZhangPunyachalee Sa-nguanjinJose Arturo Garza-ReyesLilian Adriana Borges
Published in: IEEE Trans. Engineering Management (2022)
Keyphrases
  • data sets
  • big data
  • data analysis
  • customer satisfaction
  • database
  • social media
  • data sources
  • data mining techniques
  • social media data