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Consumer sensory neuroscience in the context of food marketing.
Olivia Petit
Carlos Velasco
Adrian David Cheok
Charles Spence
Published in:
Advances in Computer Entertainment (2015)
Keyphrases
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signal processing
purchase behavior
decision making
website
consumer behavior
context sensitive
contextual information
context aware
customer relationship management
data mining technology
human brain
information processing
data sets
long term
genetic algorithm
data mining
neural network