How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online.
Byung kwan LeeJi-Young HongWei-Na LeePublished in: J. Comput. Mediat. Commun. (2004)
Keyphrases
- online shopping
- purchase intention
- website
- shopping behavior
- online stores
- electronic word of mouth
- online retailers
- online shoppers
- online learning
- customer satisfaction
- online consumer
- web pages
- internet shopping
- consumer behavior
- online resources
- web usage mining
- web server
- electronic commerce
- real time
- web usage
- online search
- computer assisted instruction
- internet search engines
- internet enabled
- click stream
- service quality
- personal information
- web users