Be Social! The Impact of Online Referral Program on Referrer Purchase Behavior.
Xiaoqian LiuChunmian GeYi ShenJunhui JiangPublished in: IEEE Trans. Engineering Management (2024)
Keyphrases
- purchase behavior
- online communities
- cross cultural
- internet enabled
- virtual communities
- social networks
- social influence
- social interaction
- online learning
- instant messaging
- third party
- social networking sites
- online social
- online social media
- online social networks
- social media
- real time
- sponsored search advertising
- test cases
- collaborative filtering
- online collaborative
- learning environment