Data Mining Based Product Marketing Technique for Banking Products.
Merve MitikOzan KorkmazPinar KaragozIsmail Hakki TorosluFerhat YucelPublished in: ICDM Workshops (2016)
Keyphrases
- data mining
- consumer behavior
- customer base
- customer relationship management
- marketing campaigns
- customer churn
- product information
- product design
- viral marketing
- product line
- customer support
- data mining technology
- product recommendation
- consumer products
- long tail
- fraud detection
- potential customers
- customer requirements
- product development
- knowledge discovery
- database marketing
- market share
- direct marketing
- product descriptions
- data mining techniques
- data mining algorithms
- product reviews
- customer segmentation
- product quality
- production line
- product catalogs
- customer reviews
- predictive modeling
- purchasing behavior
- text mining
- data mining methods
- decision making
- customer preferences
- early adopters
- customer data
- cross selling
- website
- data analysis
- data mining applications
- financial services
- product development process
- association rules
- social media
- software vendors
- online shopping
- churn prediction
- competitive environment
- production cost
- marketing strategies
- mass customization
- product search
- customer satisfaction
- risk management
- life cycle
- high tech
- business intelligence
- data warehouse
- commercial banks
- customer demand