Permission-based mobile marketing and sources of trust in selected European markets.
Teemu KautonenHeikki KarjaluotoChanaka JayawardhenaAndreas KuckertzPublished in: J. Syst. Inf. Technol. (2007)
Keyphrases
- mobile advertising
- trust model
- mobile devices
- data mining
- telecommunications industry
- mobile phone
- trust evaluation
- mobile payment
- website
- databases
- social media
- mobile learning
- information sources
- third party
- computing environments
- mobile applications
- m learning
- mobile computing
- bidding strategies
- role based access control
- smart phones
- trust management
- context aware
- web pages
- long term