Capturing Value From Innovation - Diverging Views of R&D and Marketing Managers.
Timo FischerJoachim HenkelPublished in: IEEE Trans. Engineering Management (2012)
Keyphrases
- decision making
- technological innovation
- strategic planning
- multiple views
- single view
- information technology
- rate distortion
- data mining
- high tech
- long term
- consumer behavior
- website
- social media
- case study
- human resources
- customer relationship management
- customer behavior
- marketing campaigns
- social networks
- materialized views
- knowledge management
- data mining technology
- market share
- end user computing
- viewpoint
- information systems
- business decisions