Login / Signup
Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands.
Elena Delgado-Ballester
Miguel Hernández-Espallardo
Published in:
Int. J. Electron. Commer. (2008)
Keyphrases
</>
brand image
purchase intention
association rules
information systems
website
online shopping
data sets
artificial intelligence
data streams
customer satisfaction
consumer behavior