Elena Delgado-Ballester

Publication Activity (10 Years)

Years Active: 2008-2021
Publications (10 Years): 2

Top Topics

Genetic Algorithm

Knowledge Building

Top Venues

Int. J. Electron. Commer.

Online Inf. Rev.

Publications

Elena Delgado-Ballester, Inés López-López, Alicia Bernal-Palazón
Why Do People Initiate an Online Firestorm? The Role of Sadness, Anger, and Dislike. Int. J. Electron. Commer. 25 (3) (2021)
Mariola Palazon, Elena Delgado-Ballester, Maria Sicilia
Fostering brand love in Facebook brand pages. Online Inf. Rev. 43 (5) (2019)
Elena Delgado-Ballester, Miguel Hernández-Espallardo
Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands. Int. J. Electron. Commer. 12 (3) (2008)