Strategic business decision making: the use and relevance of marketing metrics and knowledge management.
Boban MelovicMarina DabicMilica VukcevicDragana CirovicTamara BackovicPublished in: J. Knowl. Manag. (2021)
Keyphrases
- knowledge management
- decision making
- case study
- competitive advantage
- knowledge assets
- information systems
- website
- knowledge sharing
- data mining
- strategic management
- customer relationship management
- information technology
- knowledge engineering
- short and long term
- web based learning
- long term
- e learning
- business intelligence
- social media
- knowledge resources
- change management
- tacit knowledge
- information retrieval
- software engineering
- organizational learning
- predictive modeling
- marketing strategies
- viral marketing
- graded relevance