Tamara Backovic

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Decision Making

Viral Marketing

Graded Relevance

Knowledge Assets

Top Venues

J. Knowl. Manag.

Publications

Boban Melovic, Marina Dabic, Milica Vukcevic, Dragana Cirovic, Tamara Backovic
Strategic business decision making: the use and relevance of marketing metrics and knowledge management. J. Knowl. Manag. 25 (11) (2021)