Research on CRM Marketing Data Mining Model Based on Genetic Neural Network.
Zhaoxi ChenLi LiangPublished in: ICISCAE (ACM) (2021)
Keyphrases
- customer relationship management
- data mining
- neural network
- customer segmentation
- data mining applications
- marketing strategies
- data mining technology
- genetic algorithm
- direct marketing
- relationship management
- rough sets
- artificial neural networks
- competitive advantage
- back propagation
- knowledge discovery
- pattern recognition
- text mining
- predictive modeling
- neural network model
- feed forward
- data mining methods
- fuzzy logic
- radial basis function
- associative memory
- association rule mining
- intrusion detection
- recurrent neural networks
- multilayer perceptron
- cluster analysis
- fault diagnosis
- data warehouse
- database marketing
- decision making
- neural network is trained
- real world