Customer Churn Prediction in Influencer Commerce: An Application of Decision Trees.

Sulim Kim Heeseok Lee

Published in: ITQM (2021)

Keyphrases

customer churn
churn prediction
decision trees
prediction model
rule induction
random forest
prediction accuracy
electronic commerce
naive bayes
neural network
decision rules
classification rules
rule sets
information extraction
training data
data mining
regression model
genetic programming
search engine