Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda.
Nir KshetriYogesh K. DwivediThomas H. DavenportNiki PanteliPublished in: Int. J. Inf. Manag. (2024)
Keyphrases
- artificial intelligence
- short and long term
- success stories
- generative model
- website
- lessons learned
- technical challenges
- decision making
- open issues
- social media
- case based reasoning
- computational intelligence
- ai methods
- engineering design
- key issues
- cognitive science
- data driven
- intelligent systems
- real world
- computer science
- data mining
- software engineering
- knowledge representation
- long term
- expert systems
- advanced technologies