The online framing effect: the moderating role of warning, brand familiarity, and product type.

Yi-Fen Chen Shi-Han Chang

Published in: Electron. Commer. Res. (2016)

Keyphrases

purchase intention
online learning
online shopping
real time
independent variables
product reviews
online stores
life cycle
virtual communities
product quality
shopping behavior
brand image
neural network
social media
product development
survey data