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Shi-Han Chang
Publication Activity (10 Years)
Years Active: 2016-2016
Publications (10 Years): 1
Top Topics
Independent Variables
Brand Image
Neural Network
Online Stores
Top Venues
Electron. Commer. Res.
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Publications
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Yi-Fen Chen
,
Shi-Han Chang
The online framing effect: the moderating role of warning, brand familiarity, and product type.
Electron. Commer. Res.
16 (3) (2016)