Marketing Intelligence: Boom or Bust of Service Marketing?
Jan LiesPublished in: Int. J. Interact. Multim. Artif. Intell. (2022)
Keyphrases
- telecommunications industry
- data mining
- website
- customer service
- customer relationship management
- marketing campaigns
- long term
- consumer behavior
- decision making
- social media
- management system
- web services
- customer support
- artificial intelligence
- information processing
- steady state
- predictive modeling
- marketing strategies
- direct marketing
- database marketing