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Jan Lies
Publication Activity (10 Years)
Years Active: 2011-2022
Publications (10 Years): 3
Top Topics
Customer Relationship Management
Social Computing
Big Data
Marketing Campaigns
Top Venues
Int. J. Interact. Multim. Artif. Intell.
Wirtschaftsinformatik Manag.
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Publications
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Jan Lies
Gamification als "Brand-Ucation": Verspielte Marken als Erfolgsfaktor der Smartification von Management.
Wirtschaftsinformatik Manag.
14 (4) (2022)
Jan Lies
Marketing Intelligence: Boom or Bust of Service Marketing?
Int. J. Interact. Multim. Artif. Intell.
7 (7) (2022)
Jan Lies
Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing.
Int. J. Interact. Multim. Artif. Intell.
5 (5) (2019)
Jan Lies
Der Scope: Erfolgsfaktor im Change-Management.
Wirtschaftsinformatik Manag.
3 (2) (2011)