Understanding the effect of E-marketing (eM) on online consumer buying behavior.

Abdul Waheed Jianhua Yang Kalsoom Rafique

Published in: ICMSS (2017)

Keyphrases

online consumer
online shopping
consumer behavior
social media

marketing strategies
expectation maximization
marketing campaigns
information retrieval

website
data mining
information systems
decision making

information extraction
data mining techniques
em algorithm
consumer reviews