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Understanding the effect of E-marketing (eM) on online consumer buying behavior.
Abdul Waheed
Jianhua Yang
Kalsoom Rafique
Published in:
ICMSS (2017)
Keyphrases
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online consumer
online shopping
consumer behavior
social media
marketing strategies
expectation maximization
marketing campaigns
information retrieval
website
data mining
information systems
decision making
information extraction
data mining techniques
em algorithm
consumer reviews