E-Commerce Direct Marketing using Augmented Reality.
Xiang ZhangNassir NavabShih-Ping LiouPublished in: IEEE International Conference on Multimedia and Expo (I) (2000)
Keyphrases
- augmented reality
- direct marketing
- marketing strategies
- data mining
- data mining applications
- database marketing
- virtual objects
- database technology
- electronic commerce
- mixed reality
- virtual reality
- data processing
- customer relationship management
- human computer interaction
- head mounted display
- real environment
- data mining technology
- real scenes
- database systems
- user interface
- computer generated imagery
- camera tracking
- case study
- image processing
- knowledge base
- e learning
- information systems
- machine learning
- three dimensional
- databases
- data analysis