Promotional Allocation Problem for a Multi Generational Product in Segmented Market.

P. C. Jha Anshu Gupta Yogender Singh

Published in: SocProS (1) (2011)

Keyphrases

market share
consumer products
life cycle
market demand
market conditions
decision making
production planning
competitive environment
product life cycle
raw material
competitive market
information goods
stock price
product design
manufacturing companies
customer base