An exploratory study of implementation of customer relationship management strategy.

Aihie Osarenkhoe Az-Eddine Bennani

Published in: Bus. Process. Manag. J. (2007)

Keyphrases

real world
data sets
neural network
artificial intelligence
case study
electronic commerce
efficient implementation
implementation details
customer behavior
real time
learning algorithm
multiscale
information technology
call center
implementation issues