Effects of Attribute Framing Varying with the Elaboration in Online Shopping: An Eye-Tracking Approach.
Shu-Fei YangHsin-Hui LinPublished in: HICSS (2014)
Keyphrases
- eye tracking
- online shopping
- individual differences
- eye movements
- eye tracker
- visual attention
- human computer interaction
- customer satisfaction
- cognitive style
- eye tracking data
- eye gaze
- service quality
- personal information
- program comprehension
- scan path
- shopping behavior
- eye detection and tracking
- user centric
- real time
- gaze estimation