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On-line Reputation Systems: The Effects of Feedback Comments and Reactions on Building and Rebuilding Trust in On-line Auctions.
Sonja Utz
Uwe Matzat
Chris Snijders
Published in:
Int. J. Electron. Commer. (2009)
Keyphrases
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reputation systems
electronic marketplaces
online auctions
reputation management
reinforcement learning
intelligent systems