Mining customer product ratings for personalized marketing.
Kwok-Wai CheungJames T. KwokMartin H. C. LawKwok Ching TsuiPublished in: Decis. Support Syst. (2003)
Keyphrases
- consumer behavior
- personalized recommendation
- customer base
- potential customers
- customer behavior
- marketing campaigns
- product recommendation
- customer relationship management
- customer support
- marketing strategies
- data mining
- collaborative filtering
- transactional data
- product information
- customer service
- customer requirements
- customer segmentation
- user interests
- direct marketing
- purchase behavior
- e learning
- life cycle
- data mining applications
- sequential patterns
- customer data
- data mining technology
- recommender systems
- website
- electronic word of mouth
- web logs
- recommendation systems
- data mining methods
- text mining
- competitive environment
- decision making
- market competition
- online retailers
- customer preferences
- social media
- product catalogs
- knowledge discovery
- customer churn
- data mining techniques
- product reviews
- itemsets
- electronic commerce
- user preferences
- competitive advantage
- customer satisfaction
- product design