Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites.
Michael ScholzJoachim SchnurbusHarry HauptVerena DornerAndrea LandherrFlorian ProbstPublished in: Decis. Support Syst. (2018)
Keyphrases
- hierarchical structure
- purchase behavior
- dynamically generated
- web pages
- social media
- website
- dynamic content
- sponsored search advertising
- hierarchical classification
- hierarchically structured
- hierarchical structures
- internet users
- web content
- user generated content
- hierarchical organization
- consumer behavior
- user preferences
- user interests
- social influence
- social networking sites
- social interaction
- tree structure
- web documents
- user profiles
- image representation
- search engine marketing
- metadata
- social networks
- database
- image classification
- database systems
- internet search engines