Banner ads hinder visual search and are forgotten.
Moira BurkeNicholas GormanErik NilsenAnthony J. HornofPublished in: CHI Extended Abstracts (2004)
Keyphrases
- visual search
- banner ads
- internet advertising
- web pages
- eye movements
- visual attention
- image retrieval
- human computer interactions
- visual processing
- visual environment
- video retrieval
- human computer interaction
- object recognition
- eye tracking
- target detection
- active vision
- visual search tasks
- online advertising
- human vision
- three dimensional
- eye tracker
- life cycle
- eye tracking data
- expert systems
- face recognition
- artificial intelligence
- machine learning