Instagram influencer marketing: Perceived social media marketing activities and online impulse buying.
Kian Yeik KoayChai Wen TeohPatrick Chin-Hooi SohPublished in: First Monday (2021)
Keyphrases
- social media
- online consumer
- online marketing
- social media sites
- reputation management
- online learning
- consumer behavior
- online communities
- social networking sites
- social networks
- decision making
- social interaction
- data mining
- online social media
- social activities
- internet marketing
- online forums
- website
- long term
- customer relationship management
- financial services
- social networking
- human activities
- real time
- online advertising
- social network sites
- information systems
- social media platforms
- big data
- business processes