Chai Wen Teoh

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Internet Marketing

Consumer Behavior

Social Networking Sites

Reputation Management

Top Venues

Publications

Kian Yeik Koay, Chai Wen Teoh, Patrick Chin-Hooi Soh
Instagram influencer marketing: Perceived social media marketing activities and online impulse buying. First Monday 26 (9) (2021)